Our Story

-est. 2017-

How our story began 7.5 years ago..

Hi, I'm Suus, the founder of La Jewelista. What started as a creative hobby when I was thirteen, has grown into a brand that I work on passionately every day. In 2017 I started Jewellery by Suus from my bedroom in Northern Italy, where I lived at the time. It started as a way to share my creativity, but quickly grew into a flourishing jewellery brand that conquered the hearts of many.


In the meantime, years have passed, and just like me, the brand has matured. In 2025, it was time for a new chapter: La Jewelista. With this new name and look, I remain true to my love for jewelry, but I also offer a fresh, luxurious experience. My mission is simple: to offer you the most beautiful jewelry and accessories with which you can show your unique style.

Meet the La Jewelista team ✨

Suus

Hi, I am Suus – the founder of La Jewelista. In 2017 I started this adventure and since then it has become my greatest passion. Within La Jewelista I am involved in everything behind and in front of the scenes: from designing collections to marketing and from maintaining the webshop to organizing workshops.


In my spare time I like to be in the kitchen or looking for a new restaurant, I spend a lot of time with my friends and I really enjoy a good book.

Tilde

Hi, I’m Tilde – Head of Creative at La Jewelista. Originally from Sweden, I feel completely at home in the Netherlands. At La Jewelista, I’m responsible for the creative direction of the brand: from branding and visuals to styling and campaigns. I make sure that everything looks just as beautiful as it is in our minds.


In my spare time you can often find me with an espresso in a cozy coffee shop or with my knitting stuff on the couch – pure relaxation!

Mila

Hi, I'm Mila - the intern at La Jewelista. I've been interning here since January and I'm having a blast. I'm partly responsible for all the creative stuff that needs to happen at La Jewelista. So I'm mainly involved in photography, socials and coming up with fun concepts.

In my spare time I love cooking, having coffee with my friends in town and every Sunday I'm on the hockey field.

Michael

Ciao, I'm Michael. Within La Jewelista I make sure everything runs smoothly in the background. I take care of the finances and the design of the website part-time. I also like to travel with Suus on her purchasing trips.

Besides La Jewelista I run a glamping in Italy with my wife. I love traveling, good food, designing beautiful things and Italian wines.

Behind the scenes with our suppliers 👀

Our mission

I design and make a large part of our collections myself in our studio. In addition, I travel regularly, looking for the best studios and suppliers, both in Europe and beyond. Quality and honesty are always paramount. I work together with partners who share the same values ​​and attach great importance to good working conditions in the production process.


What makes La Jewelista unique is the combination of trendy and timeless pieces. Whether you like subtle details or striking statement pieces, my collections are designed to emphasize your personal style and give you a confident feeling.

Become a real Jewelista ✨

Through my socials I take you behind the scenes, share my travels and give you a glimpse into the story of La Jewelista. It is more than a jewelry brand - it is an adventure that I love to share with you.


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